QED HIA · BRAND PARTNERSHIP PROGRAMME

The World's Most
Important
Sport Partnership

QED HIA is the evidence-based head injury assessment platform that every contact and combat sport needs. We are looking for founding brand partners — Nike, Adidas, Under Armour, Red Bull, and every company building the future of athlete protection — to co-build the world's most comprehensive athlete brain health ecosystem.

73%
of athletes unsatisfied with current HIA protocols
68%
of parents want better protocols before child plays
$1B+
NFL concussion settlement — the market is proven
3.5×
higher neurodegenerative risk in former footballers
1,200
target clinic rollout by FY2030
40+
years of clinical excellence behind the platform
THE OPPORTUNITY

Why Partner with QED HIA

The concussion crisis is the defining athlete welfare challenge of our generation. QED HIA is the solution. Founding partners shape the future of athlete protection.

12+ Sports, 190+ Countries

QED HIA operates across every contact and combat sport globally — from the Six Nations to the UFC, from the NFL to the GAA. Your brand reaches every corner of elite and grassroots sport.

$222M Revenue by FY2030

QED HIA's 5-year growth trajectory targets 1,200 active clinics and $222M annual revenue. Founding partners share in the upside of the world's fastest-growing athlete welfare platform.

FDA-Recognised Technology

The ABTGlobal platform underpinning QED HIA is FDA-recognised with 40 years of clinical excellence and 100,000+ patients treated. Your brand is associated with proven, trusted science.

10,000+ Athletes in Year One

QED HIA's Six Nations pilot alone targets 300+ elite athletes. The grassroots rollout targets 10,000+ athletes in the first 12 months across rugby, NFL, boxing and GAA.

Real-Time Data Intelligence

QED HIA generates the world's largest dataset of neurological baseline, impact event, and recovery data across contact sport. Partners gain access to anonymised aggregate insights.

The Defining Athlete Welfare Story

The concussion crisis in sport is the defining athlete welfare story of our generation. QED HIA is the solution. Your brand is the partner that made it possible.

PARTNERSHIP TIERS

Choose Your Partnership Level

Founding Partner

Strategic
Co-branded QED HIA Protocol Engine
Exclusive sport vertical or geography
Joint product development rights
Digital Brain Passport™ white-label
Six Nations pilot co-sponsorship
Board-level advisory position
First-mover data rights
Global press announcement
Explore Founding Partnership
📡

Technology Partner

Integration
QED HIA API access for wearable data
Neuro Benchmark™ baseline integration
Real-time impact threshold alerts
Clinical handoff protocol
Co-branded athlete dashboard
Research collaboration rights
Annual impact data report
Request API Integration
🏆

Sport Partner

Commercial
QED HIA protocol for sponsored athletes
Team and club rollout support
Digital Brain Passport™ for athletes
Co-branded marketing rights
Governing body introductions
Annual athlete welfare report
Discuss Sport Partnership
BRAND PARTNERSHIP EXPLORER

Your Brand. Our Protocol.

Every major brand in sport has a role to play in the QED HIA ecosystem. Explore how your brand fits.

Nike

Just Do It — Safely

Integrate QED HIA into Nike Sport Research Lab's athlete monitoring ecosystem. Every Nike-sponsored athlete across contact sports gains access to evidence-based neuro-trauma assessment.

Explore Partnership

Adidas

Impossible Is Nothing — Especially Concussion

Partner with QED HIA to embed neuro-safety into Adidas's athlete development programmes across rugby, NFL, boxing and football globally.

Explore Partnership

Under Armour

The Only Way Is Through — Safely

Under Armour's UA HOVR and connected fitness ecosystem can integrate QED HIA's Digital Brain Passport™ for every athlete in their network.

Explore Partnership

Puma

Forever Faster — Forever Safer

Puma's global football and combat sports portfolio creates a natural channel for QED HIA's pitch-side intervention and recovery protocols.

Explore Partnership

New Balance

Fearlessly Independent — Fearlessly Safe

New Balance's commitment to athlete welfare aligns directly with QED HIA's mission to move contact sport from observation to measurement.

Explore Partnership

Reebok

Be More Human — Protect the Human

Reebok's combat sports heritage — boxing, MMA, CrossFit — makes it a natural partner for QED HIA's head injury assessment protocols.

Explore Partnership
WEARABLE INTEGRATION ARCHITECTURE

Your Sensor.
Our Clinical Brain.

QED HIA provides the open API standard that connects any impact sensor to a clinically validated decision protocol. Whether your wearable measures G-force, rotational velocity, or cumulative impact load — QED HIA turns that data into evidence-based pitch-side action.

01
Sensor Captures Impact
Your wearable detects and records the impact event with full biomechanical data
02
QED HIA API Receives Data
Real-time data stream hits the QED HIA protocol engine via secure API
03
Baseline Comparison
Impact data is compared against the athlete's individual Neuro Benchmark™ baseline
04
Clinical Decision Triggered
Pitch-side medical team receives immediate notification with recommended action
05
Digital Brain Passport™ Updated
Full incident record added to athlete's longitudinal neurological history
API SPECIFICATION
POST /api/v1/impact-event
{
"athlete_id": "DBP-2024-00847",
"timestamp": "2024-03-15T14:23:11Z",
"linear_acceleration": 84.3,
"rotational_velocity": 5821.4,
"impact_location": "front_left",
"sensor_type": "helmet_imu",
"sport": "rugby"
}
→ 200 OK
{
"hia_triggered": true,
"baseline_deviation": "+34%",
"recommendation": "REMOVE_AND_ASSESS",
"protocol": "QED_HIA_PITCH_SIDE_v2"
}
INTEGRATION TIMELINE
Discovery & API AccessWeek 1–2
Sandbox Integration & TestingWeek 3–6
Clinical ValidationWeek 7–10
Pilot DeploymentWeek 11–16
Full Production LaunchWeek 17+
PARTNERSHIP ENQUIRY

Start the
Conversation

Whether you are a global sportswear brand, an impact wearable manufacturer, an energy drink sponsor, or a medical technology company — if you are serious about athlete welfare, we want to hear from you.

🌐
Platform
ABTGlobal · QED Ecosystem
📍
Headquarters
Global · Operating across 12+ sports

Partnership Enquiry Form